The Green Room Initiative

Giulia Bellinetti, Luis Hilti


( Concept )

The Green Room is a new project which reimagines the relation between museums and their communities in the age of the climate emergency. The project envisions that museums around the world allocate part of their public space to a Green Room, which is dedicated to addressing the environmental crisis and aims to inspire a collective answer to it.

The scale of the Green Room will be directly linked to the Ecological Footprint of the museum’s territory: the higher the Ecological Footprint is, the more space is occupied by the Green Room, and thus the space available for the museum’s traditional programme reduces.

The ultimate goal of Green Rooms around the world is for them to disappear, as human society achieves a sustainable and inclusive model of coexistence on Earth. By connecting the use of museum spaces – and thus the access to cultural heritage – to the Ecological Footprint of specific territories, our proposal seeks to liberate the transformative power of museums, empowering these institutions as agent of change in their communities.

The project creates a circle of reciprocal influences between the museum and its territory, whose ultimate aim is to inspire collective action in response to rampant environmental breakdown.

Project Team
Giulia Bellinetti and Luis Hilti
Project Name
The Green Room Initiative
Team Location
Italy, Milan/Liechtenstein, Triesen
Arts, curatorial and creative practice